Mayor of West Yorkshire

 

Since April 2023, I have devised and implemented an evolving social media strategy that has increased following by 130% across all combined channels with an average engagement rate of 7.5%.

  • Optimising content across a range of different platforms to target distinct audiences.

  • Leading a team to produce more dynamic video content.

  • Introduced a style guide, written scripts and social media copy to improve the Mayor’s relatability and demonstrate her impact.

  • Improved accessibility.

+ 5 Million organic views of our #JustDont campaign across all channels
+2300% TikTok followers
+212% Instagram Following
+25% increase in X engagement
+260% LinkedIn Followers
+ 45% increase in LinkedIn engagement

Demonstrated skills include:

  • Social media strategy

  • Leading a team to produce content

  • Photography, videography and editing

  • Working with partners to produce paid media campaigns

  • Script-writing, copy-writing and editing the work of others

  • Graphic design