Mayor of West Yorkshire
Since April 2023, I have devised and implemented an evolving social media strategy that has increased following by 130% across all combined channels with an average engagement rate of 7.5%.
Optimising content across a range of different platforms to target distinct audiences.
Leading a team to produce more dynamic video content.
Introduced a style guide, written scripts and social media copy to improve the Mayor’s relatability and demonstrate her impact.
Improved accessibility.
Demonstrated skills include:
Social media strategy
Leading a team to produce content
Photography, videography and editing
Working with partners to produce paid media campaigns
Script-writing, copy-writing and editing the work of others
Graphic design