Extinction Rebellion
I devised and led strategy for the @extinctionrebellion Instagram account between Feb 2019 - July 2020, growing the following from 30k to 660k.
I worked with content creators from XR groups across the world to coordinate and create content in line with the following objectives:
To humanise activism; breaking down barriers and evoking empathy with Extinction Rebellion activists.
To communicate the urgency of the climate and ecological emergency in simple language that would encourage our audience to act now.
To give clear direction on how to get involved with non-violent direct action.
Demonstrated skills include:
Social media strategy
Briefing creatives to produce content
Photography and editing
Copy-writing
Graphic design